MINNESOTA TWINS

Location: Minneapolis, Minnesota

Project Size: N/A

For the Minnesota Twins at Target Field, the design effort focused on reimagining both general admission concessions and premium hospitality to create a faster, more social, and distinctly Minnesota game-day experience. The concepts introduce frictionless markets, visible cooking, destination bars, flexible social seating, and tiered premium clubs, while using local food, baseball heritage, and team storytelling to strengthen the Twins identity throughout the ballpark. The overall goal is to improve throughput and food quality while creating spaces that encourage fans to arrive earlier, stay longer, and engage more deeply with Target Field.