UNIVERSITY OF MICHIGAN

Location: Ann Arbor, Michigan

Project Size: N/A

For the University of Michigan, the design vision centered on transforming traditional concession and club environments into more dynamic social destinations. The approach emphasized live culinary theater, flexible gathering zones, enhanced bar experiences, and modern market-style service to create energy throughout the venue while improving guest flow and variety. The spaces were also conceived as an extension of the Michigan experience, using heritage, alumni pride, and game-day traditions to give each destination a stronger sense of identity and place.