TENNESSEE TITANS

Location: Nashville, Tennessee

Project Size: N/A

For the Tennessee Titans’ new Nissan Stadium, the design effort focused on creating a hospitality experience that feels uniquely Nashville while establishing a new standard for NFL concessions and premium spaces. The concepts combine local food, culture and storytelling with frictionless food halls, experiential kitchens, destination bars and elevated premium hospitality to improve speed, variety and fan engagement. Each environment was designed to strengthen the Titans brand while making the stadium a destination that authentically reflects Nashville and Middle Tennessee.