KFC YUM CENTER

Location: Louisville, Kentucky

Project Size: N/A

For the KFC Yum! Center, the design effort focused on reimagining the arena’s premium hospitality experience across multiple levels, introducing a broader mix of courtside clubs, bunker suites, lounges, bars, loge seating, and flexible suite products. The concepts emphasized more social, hospitality-driven environments, stronger connections to the action, elevated food and beverage service, and adaptable spaces that perform for both basketball and entertainment events. The result is a more diverse premium offering designed to create memorable guest experiences while strengthening the connection to the Louisville Cardinals and the character of the venue.